Every feature is grounded in peer-reviewed psychology, neuroscience, and behavioral economics research.
Alternate Timelines
Your brain uses the same neural machinery for remembering the past and imagining the future. Vivid alternate timelines aren’t entertainment — they’re cognitive tools that improve future decision-making.
Epstude, K. & Roese, N.J. (2008). The functional theory of counterfactual thinking. Personality and Social Psychology Review, 12(2), 168–192.
Schacter, D.L. & Addis, D.R. (2007). The cognitive neuroscience of constructive memory. Philosophical Transactions of the Royal Society B, 362(1481), 773–786.
Mirror (Psychological Profile)
The life stories we construct provide unity, purpose, and temporal coherence. Personalized feedback enhances self-awareness — a principle validated through decades of therapeutic assessment research.
McAdams, D.P. (2001). The psychology of life stories. Review of General Psychology, 5(2), 100–122.
McAdams, D.P. (2019). “First we invented stories, then they changed us.” Evolutionary Studies in Imaginative Culture, 3(1), 1–18.
Finn, S.E. & Tonsager, M.E. (1992). Therapeutic effects of providing MMPI-2 test feedback. Psychological Assessment, 4(3), 278–287.
Echo Blueprint
Gollwitzer’s meta-analysis of 94 studies found that “if-then” plans produce a d=0.65 effect size on goal attainment. Our step design follows B.J. Fogg’s Behavior Model: B = Motivation × Ability × Prompt.
Gollwitzer, P.M. & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis. Advances in Experimental Social Psychology, 38, 69–119.
Fogg, B.J. (2009). A behavior model for persuasive design. Proceedings of the 4th International Conference on Persuasive Technology.
Cost of Comfort
People systematically ignore what they give up by not acting. This has been confirmed across 39 studies and 14,000+ participants. Making invisible costs visible changes behavior.
Frederick, S., Novemsky, N., Wang, J., Dhar, R., & Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553–561.
Maguire, P. et al. (2023). The prevalence of opportunity cost neglect: A meta-analysis. Journal of Behavioral Decision Making, 36(2), e2305.
Decision Patterns (DNA)
Writing about decisions improves psychological health with an effect size of d=0.47 across 146+ studies. Combined with Big Five personality insights, decision patterns become visible and actionable.
Costa, P.T. & McCrae, R.R. (1992). Revised NEO Personality Inventory professional manual. Psychological Assessment Resources.
Pennebaker, J.W. (1997). Writing about emotional experiences as a therapeutic process. Psychological Science, 8(3), 162–166.
Streaks & Consistency
Loss aversion makes breaking a streak feel roughly twice as painful as maintaining it. The Goal-Gradient Effect increases effort as people approach milestones — turning consistency into momentum.
Cialdini, R.B. (2001). Influence: Science and Practice (4th ed.). Allyn & Bacon.
Kivetz, R., Urminsky, O., & Zheng, Y. (2006). The goal-gradient hypothesis resurrected. Journal of Marketing Research, 43(1), 39–58.
Analytical Lenses
Multiple expert perspectives support autonomous decision-making by satisfying the three basic psychological needs: autonomy, competence, and relatedness. Each lens is inspired by the frameworks of real thinkers:
Inspired by the frameworks of Nassim Taleb, Daniel Kahneman, Shane Frederick
Inspired by the frameworks of Esther Perel, John Bowlby, Sue Johnson
Inspired by the frameworks of Naval Ravikant, Paul Graham, James Carse
Inspired by the frameworks of Peter Attia, Valter Longo, Andrew Huberman
Inspired by the frameworks of David Goggins, Jocko Willink, Ryan Holiday
Deci, E.L. & Ryan, R.M. (2000). The “what” and “why” of goal pursuits. Psychological Inquiry, 11(4), 227–268.
Future Self Connection
A stronger psychological connection to your future self reduces temporal discounting. Participants who visualized their future selves saved significantly more. Our timelines build this connection through narrative.
Hershfield, H.E. et al. (2011). Increasing saving behavior through age-progressed renderings of the future self. Journal of Marketing Research, 48(SPL), S23–S37.